Navigating the Great Shift in Deathcare
Deathcare is changing rapidly and forever. While the catalysts seem obvious—technology, the rise of cremation, shifting consumer habits—the reality goes much deeper. The rise of death education and the explosion of consumer choice have broken open entrenched templates, creating a landscape full of both massive opportunity and significant pitfalls.
I want to do more than just document this shift; I want to foster the conversations that help us come out stronger on the other side.
What You Can Expect
On Deathcare is a resource for professionals who want to stay ahead of the curve without being overwhelmed by the noise.
Free Subscribers receive:
Weekly News Rundown: Every Friday, I make sense of the week’s headlines so you don’t have to.
Original Dispatches: Periodic profiles, essays, and field reports on the leaders successfully navigating industry change.
Paid Subscribers get the full professional toolkit:
The Sunday Preview: A head start on the week’s developing themes. Think of this as your early intel before the work week begins.
The Subscriber Chat: A private space for real-time discussion and networking with your peers.
Full Archive Access: Every deep dive, report, and essay I’ve ever published, available whenever you need it.
Founding Members get the “Inner Circle” experience:
Industry Voices: A personal invitation to be a guest on my founder-centric podcast, where we highlight the people actually moving the needle in deathcare.
My Sincere Gratitude: This tier is for those who truly believe in the mission of independent industry journalism and want to see it thrive.
Your Host
I’ll give you the quick five Ws on me. If Tony Russo were a fictional character, he still would have been drawn into journalism at the beginning of the 21st century. He’s not fictional, though; he’s me.
I’m a journalist and podcast host living on Maryland’s Eastern Shore. Having spent years reporting on the nuances of the funeral industry, I realized we didn’t just need more news; we needed better context. There are too many compelling stories in this industry left untold, and I feel compelled to tell them.
A Note on the Substack App
Substack can be a little weird. They’ll likely push you to download their app, and while I’m not one for “tech for tech’s sake,” it is actually the best way to participate in our Subscriber Chat. It makes it easy to jump into discussions around specific stories and topics as they break. If that’s your thing, grab the app. If not, my reporting will always be right here in your inbox. No sweat either way.
Substack Can Be Weird
It would be cool if you decided to download the Substack app. It will make it easier for you to participate in discussions and the like (if that’s your thing). Don’t worry if it isn’t, though. They’ll keep asking, but it’s more their bag than mine.
