In this episode of On the Clock, host Tony Russo sits down with Pierce Dempsey of Leaf Cremation to explore the relationship between funeral professionals and hospice care providers.
Pierce, a fourth-generation cemeterian, shares how he transformed a simple task of “knocking on doors” into a massive endeavor that bridges the gap between end-of-life healthcare and final arrangements.
Key Takeaways
The Genesis of the Hospice Playbook: Pierce discusses how he began visiting hospices within a 125-mile service area to understand their needs and provide resources without ever asking for a referral.
Camaraderie in Care: Why hospice workers are often eager to learn the technicalities of the cremation process and legal regulations.
The “In-Service” Advantage: Tips on conducting group presentations that provide genuine value (and perhaps some chicken biscuits) to nurses, social workers, and chaplains.
Shifting the Mindset: The importance of treating hospice professionals as a unique type of “external customer” and fostering an office culture that “loves hospice”.
Demystifying Cremation: How funeral professionals can act as a 24/7 resource for hospice staff to help clarify pricing and legal requirements for grieving families.
Beyond Hospice: Pierce touches on his other professional passion: implementing AI in daily deathcare operations to help even “techno-illiterate” professionals work more efficiently.










