In this episode of On the Clock, Tony Russo sits down with Rehan Choudhry, founder of Chptr, to discuss the company’s growth and future. Chptr has expanded from a niche concept to a broad service provider. The conversation focuses on how the company is streamlining obituary distribution and helping funeral homes reclaim digital traffic from third-party aggregators.
Key Discussion Points
Market Scaling: Chptr has secured partnerships with major funeral groups including Milestone, Anthem, and Heritage.
Broadcast Integration: The company is now under contract with over 75% of television stations in the U.S.
Operational Efficiency: By reducing the unit cost of a televised obituary, Chptr aims to make broadcast announcements a standard, often complimentary service for families.
Digital Ownership: Rehan explains the importance of funeral homes maintaining ownership of their content rather than allowing traffic to be siphoned by outside platforms.
Service Automation: A “white-glove” slideshow service handles production tasks that previously consumed funeral directors’ time.
Stay Tuned: A national campaign is planned for late April to highlight the role of funeral directors as essential community responders.
